Client
HoussPros needed updates to modernize an existing site and improve mobile friendliness. They were operating on a custom backend and needed technical optimization without disrupting core functionality. The business also needed SEO remediation and additional pages to support growth, including blog capability. We delivered improvements that balanced technical cleanup with forward growth support.
Problem
- Site was not sufficiently mobile-friendly for modern visitors
- SEO issues limited search visibility and crawlability
- Custom backend required optimization without breaking workflows
- Additional pages and blog capability were needed for growth
Strategy & approach
Tools & methods used
- Custom backend optimization and technical cleanup
- Responsive layout improvements
- SEO remediation and on-page structure fixes
- New page builds and content expansion
- Blog enablement patterns and publishing support
We improved responsiveness and mobile behavior first to ensure the experience worked across devices. We addressed SEO fundamentals by cleaning up page structure and correcting issues impacting visibility. We added new content pages to support future expansion and publishing. We approached changes carefully to preserve custom backend behavior while improving maintainability.
